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‘I lost my daughter’: Parenting influencer says his 2-yea...
Francie Ebert · 2026-06-26 · via NBC News Top Stories

A parenting influencer in Georgia announced this week that his daughter drowned in a swimming pool.

Jamal Morton, 33, shared images on social media of his 2-year-old daughter, Sadé Rose, along with a heartfelt message remembering her as “the best daughter a father could ever ask for.”

Morton, also known as J’Amore, wrote in a GoFundMe page, “I lost my daughter. She thought she was a big girl and could swim all by herself. She walked out of the house and got into the pool, where she drowned.”

“Losing a child is a pain I wouldn’t wish on my worst enemy,” he continued.

The Hall County Sheriff’s Office told NBC News in a statement on Thursday its deputies responded to a home in Hoschton, Georgia, on Sunday and confirmed “there was a death at the residence, which appears to be accidental in nature.”

In a TikTok shared to his 1.1 million followers on Tuesday, he posted a video of Sade Rose with a text overlay that read “RIP.”

She is seen smiling and leaning over her Peppa Pig-themed cake to blow out the candles on her second birthday.

He added he hated making the post and that his followers would not be seeing him for a while, as he has to take a break.

“I hope heaven is real because I can’t imagine you being all alone by yourself. So God, if you’re real, please watch over my baby. Rest in peace, my sweet angel. Daddy loves you forever, Rose.”

That TikTok video, and another announcement on Instagram with photos and videos of Sadé Rose, have since been deleted. The GoFundMe has also been taken down. A Facebook post with the announcement remained up.

Representatives for Morton did not immediately respond to NBC News requests for comment.

In a statement posted to his Facebook account on Wednesday, Morton’s management team said he would no longer be posting or responding to messages. They will be taking over his platforms “while he and his family take time to grieve the heartbreaking loss of their baby girl.”

In the statement on the now deleted GoFundMe fundraiser, Morton wrote, “Please send us home.”

“We have to move away because we can’t live in that house anymore, and I don’t think I’ll ever be able to work anytime soon.”

Morton makes comedy skits and other family-themed pieces of content for millions of viewers. In addition to his TikTok audience, he has over 2.5 million followers on Instagram and 2.3 million followers on Facebook.