I know I just mentioned the Google Search app, but I’m also in the process of disentangling myself from Google and Gmail after last week’s Google I/O revelations.

On that note, this is an interesting, meandering essay by Ernie Smith at Tedium, reflecting on the enshittification of Google and the two-year anniversary of &udm=14, a simple site that removes AI from Google’s search results:

I spent two hours of my life building a thing. Google has probably spent thousands, if not millions, of collective employee hours building all their AI innovations. And for a surprisingly large number of people, the two-hour workaround I built wins out. There’s a lesson in that.

Somewhere in the middle, the essay transitions into talking about the value of good tools and single-serving websites:

Our world needs more, smaller tools that speak the same language, where everyone makes a little money, but nobody dominates the industry. In the 1980s, the software industry was kind of like this. Oh, sure, Microsoft and Apple were still out front, sucking up all the oxygen. But there were lots of little companies, selling software on disks. The bigger ones put them in boxes in stores. The smaller ones realized that they could just ship software through the mail and let the software spread naturally among user communities.

Shareware didn’t really survive the internet era—but, at least for a while, its spirit did. More recently, that spirit has taken a backseat to the larger companies that realize, if they’re big enough, they can shape how we interact with our world.

In 1991, if you wanted to start a software company, you had to hope that your product was good enough that word of mouth and a P.O. Box could push it around. That’s exactly what happened when Tim Sweeney released ZZT. It became the starting point for Epic Games, the kind of company that today is big enough that, thanks to its Unreal Engine and the success of Fortnite, it can dictate terms to much of the gaming industry.

If you ask me, I want a world where more software is like ZZT than it is like Fortnite, because more people have a chance to succeed in the former environment.

Previously in this general category, we covered Keyhole and (Gmail) Simplify. If you have a favourite small tool or a simple tool-like website, I’d love to hear from you!