On the most recent episode of The Talk Show podcast, this monologue from Jason Snell made me nod my head (the passage starts at 1:35:47):

[… Apple] decides to do a big feature. The circus comes to town, they build the feature, they launch it, they leave town, and that feature sits there.

And the problem is, there’s bugs, things are broken, and in Year Two, you’re like, “You’re going to fix all the things that were broken in the thing you shipped last year, right?” And in the last decade, I would say, a lot of times what happens is they just don’t. And if you’re lucky, they’ll fix it Year Three or Year Four, […] give it a polish.

The thing that troubles me most about Apple software quality in general is the feeling like they don’t have the people to own the thing that they launch. They build the thing that they launch, and then those people go off and do something else, and nobody is maintaining and improving the thing that’s there.

And whether it’s Time Machine, things that are often really system critical but that are super quirky, then they will do a brush up and you’ll be like “yay,” but… there’s still this bug, and then it’s “good luck, wait three more years.”

Or I think the one that we’re all thinking of this year is Screen Time, which they have a big revamp of. […] On one level, it’s great, but on another level, if you’ve talked to anybody who’s tried to use Screen Time, it’s broken. And so what they’re really doing here is trying to fix it, and we’ll see how they do. […]

The new features with problems is not a crime. It happens. The crime is: they never fix the problems.

And that’s the part that I would like to see Apple get better at: if you’re going to launch something, you got to maintain it. Sometimes I feel like Apple is willing to spend the money and time and effort to launch something, but then they’re not really willing to do anything other than walk away.

And I think that’s irresponsible. If you can’t stand by that feature, you shouldn’t launch it.

I think this is spot on, and said really well. Are you honest with yourself about resourcing and focus for right after the launch and then later on? Have you really thought about worst case and best case scenarios vis-à-vis bug reports, latency, user feedback, and craft/​quality however you define it? Have you actually started to make room for those outcomes ahead of time?

For me, an ongoing tension with Apple is Finder, so central to my (and I imagine many people’s?) use of a Mac, but rewritten at some point eons ago in a new framework that caused all sorts of problems, and then pretty much abandoned like a proverbial American city’s downtown. (I gave up listing stuff on this blog because it didn’t feel like fun, but I also see 100% of what Ilya Birman sees in his “Finder” section, many times every day.)

It’s not a story unique to Apple – I’ve seen many a designer and engineer quitting their jobs when an empty promise of a “fast follow” never materialized – but you’d expect them to do better here.