I spend a lot of time at work thinking and designing (and avoiding) loading states, and someone just reminded me of a piece I wrote ten years ago, so I just moved it from Medium to my new website, and updated with new things I learned.
It’s about TV clock idents and what they meant to me growing up – possibly the original “loading state” in my life.
Of course, really, nothing compares to the absolutely banging BBC News “loading state”, which is fantastic, infinitely memeable, and brilliant even before you realize it cleverly incorporates the historical Greenwich Time Signal in it in a way that absolutely gives me chills.
Best comment under that BBC News theme: “As a swiss, this makes me proud to be british.”
What is it about Brits and extraordinarily perfectly timed music? Here’s Pet Shop Boys and Casting a shadow, made especially for and matching the total solar eclipse in 2000 to within half a second.
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