Google has shipped and retired 299 products since 2006. You probably loved at least seven of them, and forgot you ever did. This is in memory of them, and the people who built them.
The Wall · Killed by Google
Every Google product killed by Google since 2006, in chronological order.
Click any name to read its story. Source data from killedbygoogle.com — full credit and respect.
All accounted for. None forgotten.
The Evidence
Across two decades, Google retired an average of 14 products a year. But the changes weren't smooth. Two specific years stand out.
49retired across 2011 + 2012
37retired in 2019 alone
13median products retired in every other year
The First Refocus · Spring 2011
“More wood behind fewer arrows.”
Larry Page, Q2 2011 earnings call · July 14, 2011
Intermission · The quiet years
Six years · 86 products retired · 14 per year average
tap any year to see what ended
The Second Refocus · 2019
Sundar's first full year as CEO of a newly minted Alphabet, and the year Google quietly announced more shutdowns than any year before or since.
2019, in retrospect
By the next refocus, some will join this list.
We don't know which ones. Neither does Google.
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