Supervised fine-tuning (SFT) is the standard approach for post-training large language models (LLMs), yet it often shows limited generalization. We trace this limitation to its default training objective: negative log likelihood (NLL). While NLL is classically optimal when training from scratch, post-training operates in a different paradigm and could violate its optimality assumptions, where models already encode task-relevant priors and supervision can be long and noisy. In this work, we systematically study various probability-based objectives and characterize when and why different objectives succeed or fail under varying conditions. Through comprehensive experiments and extensive ablation studies across 8 model backbones, 27 benchmarks, and 7 domains, we uncover a critical dimension that governs objective behavior: the model-capability continuum. Near the model-strong end, prior-leaning objectives that downweight low-probability tokens (e.g., $-p$, $-p^{10}$, thresholded variants) consistently outperform NLL; toward the model-weak end, NLL dominates; in between, no single objective prevails. Our theoretical analysis further elucidates how objectives trade places across the continuum, providing a principled foundation for adapting objectives to model capability. The code is available at https://github.com/GaotangLi/Beyond-Log-Likelihood.