Label Smoothing (LS) is widely adopted to reduce overconfidence in neural network predictions and improve generalization. Despite these benefits, recent studies reveal two critical issues with LS. First, LS induces overconfidence in misclassified samples. Second, it compacts feature representations into overly tight clusters, diluting intra-class diversity, although the precise cause of this phenomenon remained elusive. In this paper, we analytically decompose the LS-induced loss, exposing two key terms: (i) a regularization term that dampens overconfidence only when the prediction is correct, and (ii) an error-amplification term that arises under misclassifications. This latter term compels the network to reinforce incorrect predictions with undue certainty, exacerbating representation collapse. To address these shortcomings, we propose Max Suppression (MaxSup), which applies uniform regularization to both correct and incorrect predictions by penalizing the top-1 logit rather than the ground-truth logit. Through extensive feature-space analyses, we show that MaxSup restores intra-class variation and sharpens inter-class boundaries. Experiments on large-scale image classification and multiple downstream tasks confirm that MaxSup is a more robust alternative to LS. Code is available at: https://github.com/ZhouYuxuanYX/Maximum-Suppression-Regularization