Diffusion models achieve strong performance in generative modeling, but their success often relies heavily on classifier-free guidance (CFG), an inference-time heuristic that modifies the sampling trajectory. In theory, diffusion models trained with standard denoising score matching (DSM) should recover the target data distribution, raising two fundamental questions: (i) why is inference-time guidance necessary in practice, and (ii) can its underlying effect be internalized into a principled training objective? In this work, we argue that a key limitation of standard DSM is insufficient inter-class separation. To address this issue, we propose MCLR, an alignment objective that explicitly maximizes inter-class likelihood-ratios during training. Fine-tuning diffusion models with MCLR induces CFG-like improvements under standard sampling, substantially improving guidance-free conditional generation and narrowing the gap to inference-time CFG. Beyond these empirical benefits, we show theoretically that the CFG-guided score is exactly the optimal solution to a sample-adaptive weighted MCLR objective. This result connects CFG to alignment-based objectives, providing a mechanistic interpretation of CFG as an implicit inference-time contrastive alignment procedure.