Reward learning plays a pivotal role in Reinforcement Learning from Human Feedback (RLHF), ensuring the alignment of language models. The Bradley-Terry (BT) model stands as the prevalent choice for capturing human preferences from datasets containing pairs of chosen and rejected responses. In preference modeling, the focus is not on absolute values but rather on the reward difference between chosen and rejected responses, referred to as preference strength. Thus, precise evaluation of preference strength holds paramount importance in preference modeling. However, an easily overlooked factor significantly affecting preference strength measurement is that human attitudes towards two responses may not solely indicate a preference for one over the other and ties are also a common occurrence. To address this, we propose the adoption of the generalized Bradley-Terry model -- the Bradley-Terry model with ties (BTT) -- to accommodate tied preferences, thus leveraging additional information. We prove that even with the access to the true distributions of prompt and response, disregarding ties can lead to a notable bias in preference strength measurement. Comprehensive experiments further validate the advantages of incorporating ties in preference modeling. Notably, fine-tuning with BTT significantly outperforms fine-tuning with BT on synthetic preference datasets with ties, labeled by state-of-the-art open-source LLMs.