We compare the performance of randomized classical and quantum neural networks (NNs) as well as classical and quantum-classical hybrid convolutional neural networks (CNNs) for the task of supervised binary image classification. We keep the employed quantum circuits compatible with near-term quantum devices and use two distinct methodologies: applying randomized NNs on dimensionality-reduced data and applying CNNs to full image data. We evaluate these approaches on three fully-classical data sets of increasing complexity: an artificial hypercube data set, MNIST handwritten digits and industrial images. Our central goal is to shed more light on how quantum and classical models perform for various binary classification tasks and on what defines a good quantum model. Our study involves a correlation analysis between classification accuracy and quantum model hyperparameters, and an analysis on the role of entanglement in quantum models, as well as on the impact of initial training parameters. We find classical and quantum-classical hybrid models achieve statistically-equivalent classification accuracies across most data sets with no approach consistently outperforming the other. Interestingly, we observe that quantum NNs show lower variance with respect to initial training parameters and that the role of entanglement is nuanced. While incorporating entangling gates seems advantageous, we also observe the (optimizable) entangling power not to be correlated with model performance. We also observe an inverse proportionality between the number of entangling gates and the average gate entangling power. Our study provides an industry perspective on quantum machine learning for binary image classification tasks, highlighting both limitations and potential avenues for further research in quantum circuit design, entanglement utilization, and model transferability across varied applications.