Typically, the significant efficiency can be achieved by deploying different edge AI models in various real world scenarios while a few large models manage those edge AI models remotely from cloud servers. However, customizing edge AI models for each user's specific application or extending current models to new application scenarios remains a challenge. Inappropriate local training or fine tuning of edge AI models by users can lead to model malfunction, potentially resulting in legal issues for the manufacturer. To address aforementioned issues, this paper proposes an innovative framework called "DiReD", which involves knowledge DIstillation & REverse DIstillation. In the initial step, an edge AI model is trained with presumed data and a KD process using the cloud AI model in the upper management cloud server. This edge AI model is then dispatched to edge AI devices solely for inference in the user's application scenario. When the user needs to update the edge AI model to better fit the actual scenario, the reverse distillation (RD) process is employed to extract the knowledge: the difference between user preferences and the manufacturer's presumptions from the edge AI model using the user's exclusive data. Only the extracted knowledge is reported back to the upper management cloud server to update the cloud AI model, thus protecting user privacy by not using any exclusive data. The updated cloud AI can then update the edge AI model with the extended knowledge. Simulation results demonstrate that the proposed "DiReDi" framework allows the manufacturer to update the user model by learning new knowledge from the user's actual scenario with private data. The initial redundant knowledge is reduced since the retraining emphasizes user private data.