The temporal lag between actions and their long-term consequences makes credit assignment a challenge when learning goal-directed behaviors from data. Generative world models capture the distribution of future states an agent may visit, indicating that they have captured temporal information. How can that temporal information be extracted to perform credit assignment? In this paper, we formalize how the temporal information stored in world models encodes the underlying geometry of the world. Leveraging optimal transport, we extract this geometry from a learned model of the occupancy measure into a reward function that captures goal-reaching information. Our resulting method, Occupancy Reward Shaping, largely mitigates the problem of credit assignment in sparse reward settings. ORS provably does not alter the optimal policy, yet empirically improves performance by 2.2x across 13 diverse long-horizon locomotion and manipulation tasks. Moreover, we demonstrate the effectiveness of ORS in the real world for controlling nuclear fusion on 3 Tokamak control tasks. Code: https://github.com/aravindvenu7/occupancy_reward_shaping; Website: https://aravindvenu7.github.io/website/ors/