The non-life insurance sector operates within a highly competitive and tightly regulated framework, confronting a pivotal juncture in the formulation of pricing strategies. Insurers are compelled to harness a range of statistical methodologies and available data to construct optimal pricing structures that align with the overarching corporate strategy while accommodating the dynamics of market competition. Given the fundamental societal role played by insurance, premium rates are subject to rigorous scrutiny by regulatory authorities. These rates must conform to principles of transparency, explainability, and ethical considerations. Consequently, the act of pricing transcends mere statistical calculations and carries the weight of strategic and societal factors. These multifaceted concerns may drive insurers to establish equitable premiums, taking into account various variables. For instance, regulations mandate the provision of equitable premiums, considering factors such as policyholder gender or mutualist group dynamics in accordance with respective corporate strategies. Age-based premium fairness is also mandated. In certain insurance domains, variables such as the presence of serious illnesses or disabilities are emerging as new dimensions for evaluating fairness. Regardless of the motivating factor prompting an insurer to adopt fairer pricing strategies for a specific variable, the insurer must possess the capability to define, measure, and ultimately mitigate any ethical biases inherent in its pricing practices while upholding standards of consistency and performance. This study seeks to provide a comprehensive set of tools for these endeavors and assess their effectiveness through practical application in the context of automobile insurance.