Autonomous systems are increasingly expected to operate in the presence of adversaries, though adversaries may infer sensitive information simply by observing a system. Therefore, present a deceptive sequential decision-making framework that not only conceals sensitive information, but actively misleads adversaries about it. We model autonomous systems as Markov decision processes, with adversaries using inverse reinforcement learning to recover reward functions. To counter them, we present three regularization strategies for policy synthesis problems that actively deceive an adversary about a system's reward. ``Diversionary deception'' leads an adversary to draw any false conclusion about the system's reward function. ``Targeted deception'' leads an adversary to draw a specific false conclusion about the system's reward function. ``Equivocal deception'' leads an adversary to infer that the real reward and a false reward both explain the system's behavior. We show how each form of deception can be implemented in policy optimization problems and analytically bound the loss in total accumulated reward induced by deception. Next, we evaluate these developments in a multi-agent setting. We show that diversionary, targeted, and equivocal deception all steer the adversary to false beliefs while still attaining a total accumulated reward that is at least 98% of its optimal, non-deceptive value.