Recent advances in deep learning and automatic speech recognition have improved the accuracy of end-to-end speech recognition systems, but recognition of personal content such as contact names remains a challenge. In this work, we describe our personalization solution for an end-to-end speech recognition system based on connectionist temporal classification. Building on previous work, we present a novel method for generating additional subword tokenizations for personal entities from their pronunciations. We show that using this technique in combination with two established techniques, contextual biasing and wordpiece prior normalization, we are able to achieve personal named entity accuracy on par with a competitive hybrid system.