JUCI is an original character design project created as an exploration of character development, visual identity, and product-oriented design thinking.

The main goal of this project was to experiment with how a character can expand beyond a standalone illustration and evolve into a broader visual system with merchandising potential. Through this process, I explored character personality, graphic elements, packaging-inspired visuals, and product cover design approaches while maintaining a cohesive visual identity.

This project also served as a study in connecting character design with branding and product presentation, focusing on how a single character can be adapted across different visual formats and storytelling moments.

Personal project by Rabbitory Studio. Inspired by skate culture and visual experimentation.