37.5°

Medical Laboratories | © AZ-Studios 2026 | Saudi Arabia

Branding | Brand Strategy | Outdoor Campaign | Marketing Materials

Branding Concept

37.5 is inspired by the moment when the body gives an early sign of change. It reflects a brand built on early detection, reassurance, and proactive care, helping people protect their health before small signals become bigger concerns.

Rooted in the value​​​​​​​ of health as life’s greatest blessing, 37.5 combines medical precision with human care to create a trusted, calm, and premium lab experience.

Creative Concept

37.5’s visual identity translates the idea of early health signals into a clean, precise, and reassuring system.

The logo uses smooth, curved forms to reflect balance, care, and approachability, while the brand mark is inspired by temperature measuring strips, directly linking to the 37.5 concept.

The elements are derived from the logo’s hexagonal structure and abstractly represent cells, molecules, samples, droplets, and scientific connection.

The color palette combines medical clarity and premium calmness through whites, silvers, and dark tones, while the red gradient expresses temperature, change, and the body’s early signal.

Project: 37.5° Medical Laboratories

Agency: AZ-Studios

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© 2026 AZ-Studios

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