垆上，本真自然·中国茶，全新的中英文品牌标志融入了山丘和茶叶的特征，形成独有的结构特征，结合字体的重心和笔画的处理，让垆上的品牌标志兼具了中式、现代且复古的感受，茶叶包装和品牌物料的延伸设计，提取了标志本身的特征元素，呈现丰富、统一且灵活的视觉系统。
Lu Shang — Authentic Nature · Chinese Tea.
The brand-new Chinese & English logo integrates silhouettes of hills and tea leaves to form an exclusive structural identity. Through deliberate adjustment of the font’s visual weight and stroke details, the Lu Shang logo balances traditional Chinese aesthetics with modern and retro textures.
Derived from core graphic elements of the logo, the extended designs for tea packaging and brand collaterals build a rich, cohesive and flexible visual identity system.
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