Chiky&Cheky is the signature character of KOREAN STREET, inspired by two symbolic elements: the rooster of France and Korean fried chicken — one of Korea’s most beloved foods. Its red, blue, white, and black color system reinterprets both the French flag and the Korean Taegeuk into a bold contemporary identity. Rather than functioning as a mascot, ChikyCheky acts as a playful cultural symbol that naturally appears across packaging, graphics, signage, merchandise, and digital content — connecting the energy of Seoul with French street culture.​​​​​​​ ​​​​​​​

Based on the playful world of Chiki&Cheky, a wide range of products are being developed across collectible toys, games, ramen packaging, fashion items, and lifestyle goods. Inspired by Korean street culture and humorous everyday moments, the project combines character storytelling, bold graphic elements, and interactive product experiences to create a contemporary cultural brand universe. Each product expands the visual identity and narrative of Chiki&Cheky through collectible details, playful customization, and Seoul-inspired graphics designed to turn ordinary objects into memorable lifestyle experiences.

Client

Louetlang



STUDIO OKGO


Creative Direction: Theo


Art Direction: Paul
Character Design: Vebba

Brand Design: Seah, Seoyun, May
Game Develop: Nayeon


Motion Graphic Design: jay