LG Pra.L SUPERFORM GALVANIC BOOSTER PR KIT

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This PR kit was created for LG Pra.L, a technical skincare brand dedicated to transforming the skin.
To celebrate the launch of the new product, the kit was designed in two versions: Premium and Standard.
The Premium Kit was inspired by the form of a computer, one of the most familiar objects in our busy daily lives,
to effectively convey both the compact device’s portability and the brand message, “NOTHING STOPS THE GLOW.”
By interacting with and “breaking” a monitor screen filled with work notifications, users can reveal and take out the product, creating a playful and immersive unboxing experience.
In addition, embossed details and holographic foil finishing were applied to textured white paper stock, enhancing the overall quality while maintaining a clean aesthetic that effectively highlights both the product’s features and the concept of the kit.
The Standard Kit was designed with a hidden brand message revealed by opening along a perforated line.
The interior was finished in the brand’s signature colors to further emphasize the product, while a paper stand was incorporated to securely hold the device and reflect an eco-conscious approach.
The textured white paper stock and holographic foil finishing used on the exterior were unified with the Premium Kit, allowing the two PR kits to feel visually connected as one cohesive project.
The LG Pra.L Superform Galvanic Booster Premium PR Kit received the Grand Prize, the “INSPER Award,” at the 8th INSPER Awards.
The INSPER Awards is Korea’s first paper design award hosted by INSPER, the design paper brand of Hansol Paper.
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Client. BorderX
Year. 2025
Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Seeun Oh, Yeonju Lim
Photographer. Junghun Yeom