GEO (Generative Engine Optimisation) is the one most businesses are missing. Traditional SEO gets you ranked on Google. But when someone asks ChatGPT or Perplexity "best [your category] in [your city]" — that's a completely different signal.
Most businesses assume their SEO covers this. It doesn't. We checked — average AI visibility score across businesses is under 25/100. Even well-established ones score 0.
The trend is: whoever figures out AI visibility first in their local/niche category will have a compounding advantage that's very hard to catch up to.
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