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To appear authentic, gtag-analytics.com checks the referrer address. If it doesn't match the store's URL, it serves a script from pixel.wp.com. This helps it disguise its true identity and intentions.
Furthermore, the loader masquerades as a Google Analytics script and goes the extra mile to mimic legitimate behavior. For instance, it sets localStorage values like localStorage.setItem("font", "Helvetica"), creating the illusion of a genuine script.
Surprisingly, no obfuscation is used intentionally, possibly exploiting users' trust in familiar scripts.
When users click the checkout button, gtag-analytics.com collects their credit card details. It enriches this data with the user's IP address and user agent by calling https://www.cloudflare.com/cdn-cgi/trace:

The serialized data is stored in localStorage under the key _sutoken.
On subsequent page requests, the loader checks localStorage and adds a serv parameter to the URL, such as: https://gtag-analytics.com/analytics/25198/script.js?key=6a1b43&serv=<serialized_cc_data>.
This enables the exfiltration of stolen data to a remote server.

Domain: gtag-analytics.com
Snippets:
class DetachCheckout extends DetachHandler
l=localStorage,p="font",m="_sutoken”
class DetachCheckout extends DetachHandler
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