Sparse rewards are a major bottleneck in multi-agent reinforcement learning (MARL), where simultaneous learning induces non-stationarity and makes reward design especially delicate. Reward shaping can accelerate learning, but in the multi-agent setting it must preserve the strategic structure of the problem rather than merely improve short-term optimization. We propose Automatic Reward-shaping in Multi-agent Systems (ARMS), a self-supervised reward shaping framework for MARL that learns dense shaping signals from sparse environmental rewards through trajectory ranking. Since single-agent trajectory-ranking guarantees do not directly transfer to MARL, we reformulate policy invariance through conditional best-response reasoning, and show that if certain conditions hold, then using shaping rewards preserves each agent's best-response set under fixed opponent policies, and consequently preserve the set of Nash equilibria. Guided by this perspective, ARMS alternates between policy learning and reward learning while sharing shaping parameters across agents for efficiency. Experiments in a partially observable multi-agent pathfinding domain show that ARMS improves sampling efficiency under increasing reward sparsity and agent count, generalizes to unseen environments, and reveals a MARL-specific failure mode in which limited exploration and coupled policy--reward dynamics induce oscillatory behavior. Increasing exploration mitigates this effect and stabilizes learning. To the best of our knowledge, ARMS is the first automatic reward shaping framework for MARL whose design is motivated by a game-theoretic equilibrium-preservation result.