Measurement-critical ultrasound tasks often depend on a small anatomical region, making global reconstruction metrics an unreliable proxy for clinical fidelity. We propose an ROI-aware representation learning framework and instantiate it for first-trimester nuchal translucency (NT) screening under multi-hospital domain shift. A two-phase convolutional autoencoder (CAE) first learns a globally faithful 128-D latent code via MS-SSIM, then refines the NT ROI using intensity (L1) and normalized Sobel-edge constraints. To combine these heterogeneous objectives without manual tuning, we initialize loss weights via gradient-based calibration from per-term gradient magnitudes. Under strict hospital-wise evaluation with one hospital held out, ROI refinement improves both global and measurement-relevant quality: on the standard dev split it increases PSNR by +0.27 dB (val) and +0.29 dB (held-out test), reduces ROI MAE by 8.87% (val) and 6.43% (held-out test), and reduces ROI Edge-MAE by 11.10% on source hospitals and 4.90% on the unseen hospital. Beyond reconstruction, frozen-latent probes provide additional evidence of generalization: hospital provenance becomes less confidently predictable on the unseen site (0.556 to 0.541 max-softmax; 0.684 to 0.688 entropy) while OOD detection remains strong across site-held-out protocols (Mahalanobis AUROC up to 0.9956, with modest KNN gains in challenging splits). The same ROI-aware refinement principle is anatomy-agnostic and can be adopted for other fetal biometry targets (e.g., crown-rump length (CRL), nasal bone (NB)) and broader medical imaging settings where small ROIs dominate clinical decisions.