Some traits making a "good" AI model are hard to describe upfront. For example, should responses be more polite or more casual? Such traits are sometimes summarized as model character or personality. Without a clear objective, conventional benchmarks based on automatic validation struggle to measure such traits. Evaluation methods using human feedback such as Chatbot Arena have emerged as a popular alternative. These methods infer "better" personality and other desirable traits implicitly by ranking multiple model responses relative to each other. Recent issues with model releases highlight limitations of these existing opaque evaluation approaches: a major model was rolled back over sycophantic personality issues, models were observed overfitting to such feedback-based leaderboards. Despite these known issues, limited public tooling exists to explicitly evaluate model personality. We introduce Feedback Forensics: an open-source toolkit to track AI personality changes, both those encouraged by human (or AI) feedback, and those exhibited across AI models trained and evaluated on such feedback. Leveraging AI annotators, our toolkit enables investigating personality via Python API and browser app. We demonstrate the toolkit's usefulness in two steps: (A) first we analyse the personality traits encouraged in popular human feedback datasets including Chatbot Arena, MultiPref and PRISM; and (B) then use our toolkit to analyse how much popular models exhibit such traits. We release (1) our Feedback Forensics toolkit alongside (2) a web app tracking AI personality in popular models and feedback datasets as well as (3) the underlying annotation data at https://github.com/rdnfn/feedback-forensics.