Joint Embedding Predictive Architectures (JEPAs) have shown promising world modeling capabilities, enabling planning in latent space by optimizing action trajectories using methods like the Cross-Entropy Method (CEM). These methods are, however, too computationally expensive and ineffective for long-horizon planning. Furthermore, these methods typically require an explicit image of the goal state, which is not always possible in real-world tasks. In this work, we tackle these limitations by proposing Forward-Forward-JEPA (FF-JEPA), a hierarchical approach leveraging two forward dynamics models. Alongside a standard action-conditioned forward model, we introduce an action-free latent planner that predicts the next subgoal given the current state. This approach removes the need for goal images and enables long-horizon planning by decomposing complex trajectories into a sequence of tractable, short-term optimization problems. Preliminary results on PushT demonstrate that FF-JEPA successfully overcomes flat world models' long-horizon collapse, highlighting this approach as a promising direction for goal-free planning.