Representation steering offers a lightweight mechanism for controlling the behavior of large language models (LLMs) by intervening on internal activations at inference time. Most existing methods rely on a single global steering direction, typically obtained via difference-in-means over contrastive datasets. This approach implicitly assumes that the target concept is homogeneously represented across the embedding space. In practice, however, LLM representations can be highly non-homogeneous, exhibiting clustered, context-dependent structure, which renders global steering directions brittle. In this work, we view representation steering through the lens of optimal transport (OT), noting that standard difference-in-means steering implicitly corresponds to the OT map between two identical distributions with differing first moments, yielding a global translation. To relax this restrictive assumption, we theoretically model source and target representations as Gaussian mixture models and formulate steering as a discrete OT problem between semantic latent clusters. From the resulting transport plan, we derive an explicit, input-dependent steering map via barycentric projection, producing a smooth, kernel-weighted combination of cluster-level shifts. We term this method Concept Heterogeneity-aware Representation Steering (CHaRS). Through numerous experimental settings, we show that CHaRS yields more effective behavioral control than global steering.