The incorporation of generative artificial intelligence into personal health applications presents a transformative opportunity for personalized, data-driven health and fitness guidance, yet also poses challenges related to user safety, model accuracy, and personal privacy. To address these challenges, a novel, principle-based framework was developed and validated for the systematic evaluation of LLMs applied to personal health and wellness. First, the development of the Fitbit Insights explorer, a large language model (LLM)-powered system designed to help users interpret their personal health data, is described. Subsequently, the safety, helpfulness, accuracy, relevance, and personalization (SHARP) principle-based framework is introduced as an end-to-end operational methodology that integrates comprehensive evaluation techniques including human evaluation by generalists and clinical specialists, autorater assessments, and adversarial testing, into an iterative development lifecycle. Through the application of this framework to the Fitbit Insights explorer in a staged deployment involving over 13,000 consented users, challenges not apparent during initial testing were systematically identified. This process guided targeted improvements to the system and demonstrated the necessity of combining isolated technical evaluations with real-world user feedback. Finally, a comprehensive, actionable approach is established for the responsible development and deployment of LLM-powered health applications, providing a standardized methodology to foster innovation while ensuring emerging technologies are safe, effective, and trustworthy for users.