The media and entertainment industry is undergoing a seismic shift. Throughout the history of live media, the production control room (PCR) has been a hardware-centric, serial digital interface (SDI)–connected environment managing a single linear feed. Today, it has rapidly evolved into a hybrid, software-defined hub. Broadcasters face the daunting challenge of orchestrating hundreds of simultaneous media flows, spanning linear, FAST, and OTT feeds, social and multilingual variants, all while personalizing content to retain viewers.
In this high-pressure environment, the integration of AI and automation is no longer optional; it’s essential. AI-driven workflows promise to revolutionize live production, but they demand robust, high-performance infrastructure to ensure reliability, high quality, and seamless operation.
Cisco IP Fabric for Media (IPFM) is designed for the rigorous demands of live production. With Cisco N9000 Series Switches managed on-premises through Nexus Dashboard as part of the Nexus One architecture, Cisco IPFM delivers:
Cisco IPFM integrates end to end with top broadcast vendors including Imagine Communications, EVS, Lawo, Panasonic, and Nevion.
A key area of development in media is the integration of AI to enable capabilities such as automated captioning, real-time content analytics, AI-driven replay, and automated graphics. The emerging Media Exchange Layer (MXL) addresses the need for high-performance data exchange between media applications and AI processes. The Media Exchange Layer (MXL) is an open-source software framework designed to standardize how uncompressed video, audio, and timed metadata are shared across modern, cloud-native, or containerized media production environments.
Cisco’s media fabric, built on N9000 infrastructure, is an industry-leading platform that can now support MXL workloads. These include AI and containerized media workloads to coexist with traditional ST 2110 flows using Non-Blocking Multicast (NBM) within the same fabric. Cisco’s NAB 2026 announcements introduce the industry’s best single fabric with MXL for media workflows, which is a breakthrough compared to two or more fabrics. We can achieve this by allowing AI workloads or containerized media workloads across applications directly over Remote Direct Memory Access (RDMA).
This architecture reduces latency by enabling direct access to media flows for real-time inference, transforming the network from a transport layer into an active component of the content creation process.
“Software-driven broadcast production is the future, and real-time media exchange is a critical piece of this evolution. We are thrilled to collaborate with Cisco on our new project that leverages the Media Exchange Layer (MXL). Together, we are transforming how we handle live production workflows. Cisco provides the powerful network infrastructure we need, while France TV brings the media vision. This partnership enables us to build a fast, flexible workflow from major events like Roland Garros and the Olympic Games to our day-to-day production control rooms”
— Yannick Olivier, Technical Leader IP Media, France Télévisions
Here are the primary business outcomes you can achieve by implementing MXL:
Cisco is making bold steps in strengthening its broadcast endpoints. This is why Cisco and NVIDIA are collaborating to develop a new schema for next-generation media infrastructure to define the future of media production.
To address the complexities of adopting AI in live production, Cisco has developed a Cisco Validated Design (CVD) for NVIDIA Holoscan for Media and Cisco IP Fabric for Media. This partnership combines Cisco’s industry-leading networking infrastructure with NVIDIA’s real-time AI platform and NIMs, creating a pre-tested, scalable schema for next-generation production environments. The result? Broadcasters can confidently deploy AI-enabled workflows and pipelines with the assurance of reliability and performance.
This solution brings together two purpose-built platforms—NVIDIA Holoscan for Media for real-time AI processing and Cisco IP Fabric for Media for the high-performance network foundation that makes it all possible at scale.
NVIDIA Holoscan for Media is a software-defined, AI-enabled platform designed to run real-time video and audio pipelines on high-performance IT infrastructure. Leveraging containerization and Kubernetes, Holoscan for Media enables scalable AI applications such as live graphics, generative video, super resolution, and AI-powered captioning.
By combining general-purpose computing with the immense parallel processing power of NVIDIA AI infrastructure, Holoscan for Media enables developers to build sophisticated, live media pipelines that integrate advanced AI capabilities directly into the broadcast workflow.
Deploying such high-performance, data-intensive compute layers requires a network foundation of equal sophistication and resilience. This is where Cisco IP Fabric for Media (IPFM) serves as the critical infrastructure backbone. While Holoscan for Media acts as the engine for next-generation rendering and AI inference, Cisco IPFM acts as the intelligent transport layer, leveraging Cisco Non-Blocking Multicast (NBM) to manage bandwidth and ensure that critical streams are delivered without congestion or packet loss.
“The future of media production lies at the intersection of AI innovation and robust networking infrastructure. With NVIDIA Holoscan for Media, we’re enabling broadcasters to harness real-time AI capabilities like multilingual audio, video, and graphics translation, transforming how content is created and delivered. Together with Cisco’s IP Fabric for Media with N9000 Series Switches with NVIDIA Spectrum-X Ethernet technology, we’re providing a seamless, scalable foundation that empowers our customers to push the boundaries of creativity while ensuring the reliability demanded by live production.”
— Richard Kerris, VP of Global Media & Entertainment, NVIDIA
One of the most compelling use cases of this integration is real-time caption translation with synchronized lip movements across multiple languages. Imagine a single live feed dynamically adapted to match translated audio tracks, delivering an authentic, native viewing experience for global audiences. This groundbreaking capability eliminates the need for traditional post-production dubbing, enabling broadcasters to:
NVIDIA Holoscan for Media handles the AI-intensive processing, while Cisco IPFM built on Cisco N9000 Series Switches ensures reliable delivery of high-bandwidth traffic.
Together, NVIDIA Holoscan for Media and Cisco IP Fabric for Media deliver a future-ready, open-standards-based production environment that combines the limitless creativity of AI with the uncompromising reliability of enterprise-grade networking.
Join Cisco at the National Association of Broadcasters (NAB) Show 2026 in Las Vegas, April 18–22. Explore our latest innovations in media networking and AI-driven production at West Hall – Booth #W2633. Don’t miss our mini-theater sessions featuring:
Discover how Cisco IP Fabric for Media delivers the uncompromising reliability your live broadcasts demand
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