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Edge opportunity for service providers: Turn infrastructure into new services MRC and SRv6: How Foundational Networking Innovations Are Enabling the Next Generation of AI Supercomputers The SMB Marketing Reset: Winning Customer Trust in a Digital-First Economy Inside the SOC: AI-powered DNS defense against ransomware Our Path Forward Securing the Federal Digital Experience with Cisco ThousandEyes for Government Cisco at ONUG Dallas 2026: Securing the AI Data Center in the Agentic Era Cisco and Red Hat are powering intelligent core to edge: Red Hat Summit insights Building the Capabilities That Win: How Cisco Partners Can Lead in the SMB & Mid-Market Era How Two Hours Felt Bigger Than My To-Do List Announcing Foundry Security Spec Ace the CCIE Collaboration Lab: Success Tips from a TAC Engineer Turned CCIE Protecting Agents with Cisco AI Defense and Google Agent Development Kit Powering an Inclusive Future: Your guide to the Purpose Pavilion at Cisco Live Las Vegas The Infrastructure Behind the Mission: SOF Week 2026 Cisco Networking App Marketplace Partners at Cisco Live 2026 Beyond the Pilot: Building the Clinical Data Fabric for the Agentic Era Benchmarking scale-out AI fabrics with Cisco N9000 + AMD Pensando™ Pollara 400 NICs Month of Developer Productivity: Build and Forget The race to autonomous transport networks: A new study Lean IT, future-ready: How to save time and simplify wireless management with AI Reading Between the Pixels: Failure Modes in Vision Language Models Biochar’s triple win: Healthier soils, improved crops, and decarbonization Designing a Proactive Customer Journey Modernize your data center operations with Cisco Nexus Dashboard Why your automation stack needs Cisco Agentic Workflows Try Cisco AI Defense Explorer Edition in this hands-on lab From Bandwidth to Intelligence: How Cisco is Powering AI-Ready Networks Spotlight on digital transformation | FY25 Purpose Report Galaxy Mode is live: A limited-time look at what your Cisco AI Assistant and AgenticOps can already do Securing the Agentic Workforce: Cisco Announces Intent to Acquire Astrix Security Understanding CISA BOD 26-02: Mitigating Risk from End-of-Support Edge Devices Digging Deeper: The Future of Mining with Automation and Ultra-Reliable Wireless Voices from the field: Helping farmers build resilient local economies across rural America Built like a startup, scaled like Cisco: Transforming data center cooling for the AI era Defining Model Provenance: A Constitution for AI Supply Chain Safety and Security Introducing Model Provenance Kit: Know Where Your AI Models Come From Security Insights: A Threat-First View for the Platform That Enforces Access How I Turned My Curiosity into a Patent From Strategy to Architecture: How Cisco is Building a Quantum-Safe Future Maximizing Managed Security Services: A Strategic Guide to Optimizing Your Portfolio (Part 1 of 2) Simplify access control in five easy steps Trust: Why security is your next growth engine Cisco IQ is generally available. 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Securing What's Next: Why Cisco on AWS Marketplace Is the Smartest Path Forward
Dave West · 2026-06-16 · via Cisco Blogs

The AI Era Demands a New Kind of Security — and a New Way to Buy It

We’re at an inflection point. AI is reshaping every industry, every workload, and every threat model. Customers are no longer asking how to secure their environment – they are asking how to secure innovation itself. This is the conversation I’m having every day, it’s why I’m more energized than ever about what Cisco and AWS are building together — and why Cisco Security on AWS Marketplace has become one of the most strategic motions in our go-to-market.

If you sell to customers navigating cloud, AI, and hybrid complexity — this is your moment. Let me tell you why.

Why Customers Are Choosing Cisco Security on AWS Marketplace

1. A Trusted Foundation, Built for What’s Next

Customers have trusted Cisco to secure their networks for decades. Together with AWS — the world’s most secure and broadly adopted cloud platform — that trust now extends across hybrid, multicloud, and AI-driven environments.

At the center is the Security in Cisco Cloud Control: a cloud-native, AI-powered platform deeply integrated with AWS services. It delivers:

  • Unified protection across networking and cloud
  • Native interoperability with AWS for faster detection and response
  • Zero trust everywhere to provide consistent policy for users, devices, apps, and workloads
  • AI-powered defenses that adapt as threats evolve

2. Secure AI Innovation — From Pilot to Production

97% of CEOs plan to adopt or expand AI, but only 2% feel prepared to secure it. That’s the gap Cisco and AWS close together.” – Cisco’s 2025 AI Briefing: CEO Edition.

With Cisco AI Defense alongside Amazon Bedrock and Amazon SageMaker, customers can validate models, protect sensitive training data, embed governance guardrails, and gain visibility into AI activity across environments. Innovation without compromise.

3. Zero Trust for Your Agentic AI Workforce — Powered by AWS

85% of organizations are actively adopting AI agents, yet only 5% report broad production deployments today. The #1 barrier? Security.Omdia Enterprise Agentic AI Survey.

AI agents are a new digital workforce that autonomously performs tasks, makes decisions, and operates at machine speed and scale. And unlike humans, they lack common sense and often disregard consequences.

Traditional security was built for people, but agents operate at machine speed. We are reimagining Zero Trust for the agentic era, ensuring every autonomous action is authenticated, governed, and traceable. Our approach is 100% SaaS and fully deployed on AWS:

  • Cisco Duo, together with Cisco Identity Intelligence, brings agentic identity to the forefront by treating agent identities as first-class identities. This gives organizations visibility into agentic and nonhuman identities already operating in the environment, enables them to dynamically register agents, map them to accountable human owners, and manage the full lifecycle of those agents over time.
  • Cisco Secure Access (SSE) enforces agentic policy and adaptive risk protection at the network edge — inspecting and governing the connections between agents, the tools they invoke, and the data they access.

Together, Duo, Secure Access, and Identity Intelligence give organizations the ability to discover every agent, establish trusted identity, control what each agent can do, and adapt protections in real time. Cisco is building security into the foundation of the emerging AI economy.

4. Simplified Operations in a World of Tool Sprawl

 “77% of organizations say too many cybersecurity tools are actually slowing their ability to detect and respond.” – 2025 Cisco Cybersecurity Readiness Index.

Cisco and AWS centralize management, reduce complexity, and let security teams focus on outcomes, not overhead.

Cisco Hybrid Mesh Firewall on AWS brings distributed enforcement, automated scaling, and unified policy across on-prem and cloud — exactly what modern workloads demand.

5. Real Customer Outcomes

Teradata standardized security across multiple cloud sites with Cisco Multicloud Defense on AWS, cutting customer provisioning time, lowering infrastructure costs, and responding to incidents in minutes instead of hours. That’s the story customers want to hear, and partners can tell.

Why Sell Through AWS Marketplace?

For our partner community, this is where strategy meets speed. Selling Cisco Security through AWS Marketplace isn’t just a transaction path — it’s an acceleration path:

  • Faster procurement cycles because customers transact against existing AWS commitments
  • Quicker solution discovery because buyers find Cisco where they’re already purchasing
  • Faster time to market through deployment efficiencies
  • Eight Cisco SaaS security offerings, four foundational security solutions, and AWS Security and AI Competencies — a full portfolio, ready to sell

The why is simple: when procurement friction disappears, customers deploy protection sooner, and partners win bigger, faster deals.

If you haven’t engaged your Cisco specialist or AWS partner team on a Marketplace motion yet, you’re leaving speed — and opportunity — on the table.


🎯 End-of-Year Call to Action: Don’t Leave Opportunity on the Table

It’s Cisco’s end of year — and the clock is ticking.
Now is the time to reach out to your Cisco account team, your AWS counterparts, and your partner sales leads to understand the end-of-year security specials, incentives, and private offer motions available through AWS Marketplace.
Whether you’re a customer planning your security investments or a partner looking to close strong, there has never been a better moment to bring Cisco Security and AWS together for your business.
👉 Connect with your Cisco, AWS, and Partner sales teams today to unlock end-of-year security offers.
👉 Explore the Cisco security portfolio on AWS Marketplace.


The Bottom Line

No business outcome happens without security. And in the AI era, security is what safeguards progress itself. From securing your human workforce to governing your new agentic AI workforce, Cisco and AWS together deliver the foundation customers need and the go-to-market velocity our partners deserve.

Let’s finish the year strong and secure what’s next — together.

Learn more about the Cisco and AWS partnership at cisco.com/go/aws and on SalesConnect


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