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Edge opportunity for service providers: Turn infrastructure into new services MRC and SRv6: How Foundational Networking Innovations Are Enabling the Next Generation of AI Supercomputers The SMB Marketing Reset: Winning Customer Trust in a Digital-First Economy Inside the SOC: AI-powered DNS defense against ransomware Our Path Forward Securing the Federal Digital Experience with Cisco ThousandEyes for Government Cisco at ONUG Dallas 2026: Securing the AI Data Center in the Agentic Era Cisco and Red Hat are powering intelligent core to edge: Red Hat Summit insights Building the Capabilities That Win: How Cisco Partners Can Lead in the SMB & Mid-Market Era How Two Hours Felt Bigger Than My To-Do List Announcing Foundry Security Spec Ace the CCIE Collaboration Lab: Success Tips from a TAC Engineer Turned CCIE Protecting Agents with Cisco AI Defense and Google Agent Development Kit Powering an Inclusive Future: Your guide to the Purpose Pavilion at Cisco Live Las Vegas The Infrastructure Behind the Mission: SOF Week 2026 Cisco Networking App Marketplace Partners at Cisco Live 2026 Beyond the Pilot: Building the Clinical Data Fabric for the Agentic Era Benchmarking scale-out AI fabrics with Cisco N9000 + AMD Pensando™ Pollara 400 NICs Month of Developer Productivity: Build and Forget The race to autonomous transport networks: A new study Lean IT, future-ready: How to save time and simplify wireless management with AI Reading Between the Pixels: Failure Modes in Vision Language Models Biochar’s triple win: Healthier soils, improved crops, and decarbonization Designing a Proactive Customer Journey Modernize your data center operations with Cisco Nexus Dashboard Why your automation stack needs Cisco Agentic Workflows Try Cisco AI Defense Explorer Edition in this hands-on lab From Bandwidth to Intelligence: How Cisco is Powering AI-Ready Networks Spotlight on digital transformation | FY25 Purpose Report Galaxy Mode is live: A limited-time look at what your Cisco AI Assistant and AgenticOps can already do Securing the Agentic Workforce: Cisco Announces Intent to Acquire Astrix Security Understanding CISA BOD 26-02: Mitigating Risk from End-of-Support Edge Devices Digging Deeper: The Future of Mining with Automation and Ultra-Reliable Wireless Voices from the field: Helping farmers build resilient local economies across rural America Built like a startup, scaled like Cisco: Transforming data center cooling for the AI era Defining Model Provenance: A Constitution for AI Supply Chain Safety and Security Introducing Model Provenance Kit: Know Where Your AI Models Come From Security Insights: A Threat-First View for the Platform That Enforces Access How I Turned My Curiosity into a Patent From Strategy to Architecture: How Cisco is Building a Quantum-Safe Future Maximizing Managed Security Services: A Strategic Guide to Optimizing Your Portfolio (Part 1 of 2) Simplify access control in five easy steps Trust: Why security is your next growth engine Cisco IQ is generally available. Here’s what that actually means. From Vision to Reality: Intelligence in Action with Cisco IQ How connectivity is shaping the future of surgical care The power of your network: Solving a physical security incident on Vision portal 5 signs your data center is holding your AI strategy back Stop Overthinking OT Security: The Total Cost of Ownership and Being Smart with Refreshes AI-Ready, Simpler, and More Secure WAN: Cisco SD-WAN Innovations Scaling the digital future: Why AI and skills investments matter for business and society Expanding our Product Organization Recap Scaling the Future: Reddit AMA on Network Automation at Scale Bringing Professional-Level Skills to Cisco Networking Academy Announcing Cisco Availability in Google Cloud Marketplace: A New Path to Scalable, Partner-Led Growth The Innovation Paradox: How We Reduced Incidents by 25% While Deploying Faster Funding the AI-ready data center: Why flexibility wins The switch that quantum networking has been waiting for From a Message I Couldn’t Believe to a Stage I’ll Never Forget The Hidden Bottleneck Slowing Down Manufacturing Transformation 30 Years as a CCIE: Why Certifications Matter in the AI Era Securing Enterprise AI: Cisco AI Defense Expands to Google Cloud How ThousandEyes Closed the Cloud Visibility Gap by Solving It Themselves First Energy Will Define the Scale of AI Introducing the AI Agent Security Scanner for IDEs: Verify Your Agents Stop Overthinking OT Security: People, Process and Technology Powering the Future of Research: Join Cisco at NLIT 2026 Building the Digital Foundation for a Smarter West Lincoln Memorial Hospital How Cisco built an AI-RRM that maximizes your wireless solution From Automation to Autonomy: Cisco and Rockwell Power a New Era for Manufacturing Unlocking the Future of Fan Engagement: The Power of VisionEDGE Find Yourself in the Future: AI Is the New Baseline—Here’s How to Build Your Skills One Day with Our Customers: Driving better outcomes through customer centricity What It Really Takes to Build an AI-First Workforce From Connectivity to Security: How E80 Future-proofed its AGV Operations with Cisco The Infrastructure of a Floating City: AIDA Cruises’ CX-Led Digital Transformation Scaling your network for AI without a forklift upgrade Why modern networks are moving DDoS defense to the edge Evolve IP Media to AI-Driven Media Fabrics: Future-Proof Broadcast with Cisco and NVIDIA Cisco and Generation are scaling AI-powered pathways to employment Reading Between the Pixels: Assessing Prompt Injection Attack Success in Images Lean IT, future-ready: Why Wi-Fi is your AI growth strategy Cisco Modeling Labs: Bringing the Network Digital Twin to Life AI on the Factory Floor: Why Manufacturing Requires a New Architecture with Cisco Unified Edge Designing for What’s Next: Securing AI-Scale Infrastructure Without Compromise Scaling the Future: Join Our Reddit AMA on Network Automation at Scale 5 wireless trends retail IT teams can’t ignore in 2026 Can your infrastructure management tools do that? Sustainability 101: Let’s talk about energy efficiency From Chai Breaks to Checkpoints: A Day at Cisco Bengaluru Preparing for Post-Quantum Cryptography: The Secure Firewall Roadmap Non-Obvious Patterns in Building Enterprise AI Assistants Making AI Trustworthy and Observable in Real-Time: Cisco Announces Intent to Acquire Galileo A simpler path to unified, AI-ready network operations Cisco Celebrates The Smart Industry Industrial Transformation Award Winners Mobile World Congress 2026: AI-powered Network Security Powering MWC Barcelona – Building a Unified SOC and NOC with Splunk in Record Time How New Data Streams Transformed Cisco Store’s Decision-Making AI-powered Network Security at the Mobile World Congress 2026 SNOC Inside the Mobile World Congress 2026 SOC: Detecting Shadow Traffic with Firepower 6100
From Playbook to Impact: Real results from our AI enablement journey in Marketing Revenue Operations at Cisco
Daryl Thomas · 2026-06-17 · via Cisco Blogs

If you’ve followed our story so far, you’ve seen how our Marketing Revenue Operations team used an enablement playbook to turn big ideas into structured action. But what does that look like in real life? In part two of this series, I want to share how this playbook is driving real outcomes for our team, our customers, and partners—and some lessons anyone can apply right now.

Making AI Work: Real-world wins for our team

It’s one thing to have a plan; it’s another thing entirely to see it pay off. Here are a few ways our enablement framework is making a difference:

  1. Faster innovation, smarter decisions

In moving from proof-of-concept to production in a structured way, we’ve cut time-to-market for new solutions. For example, our sales contact center is now assisted by AI to support thousands of customer interactions every week—saving time for our sales teams and delivering a smoother experience for visitors. 

      2. Trust and security at every step

Cisco’s Enterprise AI Governance process helps ensure our AI solutions are safe, secure, and aligned with our principles prior to launch Customers and partners know they can count on us to do the right thing.

      3. Empowering people

Upskilling our workforce has paid off. With over 50,000 Cisco employees earning AI badges, we’ve seen a surge in new ideas and enthusiasm across teams. Programs like “Edge Up” have turned leaders into AI champions, who are now helping their teams innovate responsibly. 

     4. Real value for customers and partners

Our structured approach means we’re not just experimenting—we’re delivering real results. For example, our Webex AI Assistant Studio is helping customers automate meeting notes and follow-ups, freeing up time for more meaningful work. Our partners are leveraging our playbook to scale their own AI initiatives, with Cisco as a trusted advisor. 

Lessons learned: What you can apply today

My biggest takeaway? You don’t need to reinvent the wheel. Start by defining your domains—strategy, governance, security, and so on. Find the right people to own each area, give them the tools and authority they need, and build your approach around clear goals and outcomes.

Remember:

  • Collaboration is key. No one can do this alone.
  • Accountability matters. Assign clear ownership and make sure everyone knows their role.
  • Start small, scale smart. Prove value early, then build on your wins.

Looking ahead

AI isn’t just a buzzword—it’s shaping the future of business. An enablement playbook helped our team turn uncertainty into confidence and possibility into impact. As we continue to evolve, we’re committed to sharing what works (and what doesn’t), so our customers and partners can thrive in the AI era. 

If you have questions, ideas, or want to share your own AI journey, I’d love to hear from you. Let’s keep learning together.

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