How do you build a $1 billion direct-to-consumer business without relying on the traditional venture capital playbook? Forbes' Alex York sits down with Levi Conlow, co-founder and CEO of Lectric eBikes, to unpack how his company became North America’s largest e-bike brand. Despite a shrinking post-boom market, supply chain friction, and looming tariffs, Lectric continues to grow profitably by focusing on operational leverage, aggressive component negotiations, and a radically different approach to customer service.