Chat-Based Interface

Firefly AI Assistant now places all of Adobe’s creative tools into a single conversational interface so that creators can describe the result they are looking to create using their own words. Firefly organizes and executes a complex series of workflows, harnessing all of Adobe’s Creative Cloud apps, including Photoshop, Premiere, Lightroom, Express, Illustrator and more.

The addition of a conversational interface to Adobe Firefly marks a fundamental shift in how creative projects are produced. From mastering tools to directing outcomes, Firefly is designed to shrink the time taken between a creator’s imagination and a finished project, without the need to learn advanced image or video-editing skills, removing another barrier to producing creative projects.

Adobe’s approach to agentic creativity is designed to put creators in control of the creative process by letting them imagine and direct each creative element of a project simply by using plain language. The assistant does much of the heavy lifting needed to organize and execute the outcomes. Adobe says Firefly AI assistant builds on the company’s investment in assistive, conversational and generative AI technology.

New Way Of Creating

“Adobe is leading the shift into a new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all,” says David Wadhwani, president, creativity and productivity business at Adobe. “Adobe Firefly is a category of one, with the best models, the most powerful tools and now, a fundamentally new way of creating that gives you the combined power and precision of all our apps in one place.”

Adobe has also significantly expanded Firefly’s video and image-editing capabilities by incorporating new features, including studio-quality sound, advanced color adjustments and Adobe Stock integration.

There are new image editing capabilities like Precision Flow and AI Markup, plus Firefly’s access to a roster of more than 30 industry-leading AI models, such as Kling 3.0 and Kling 3.0 Omni, joining Google’s Nano Banana 2 and Veo 3.1, Runway’s Gen-4.5, ElevenLabs’ Multilingual v2 and others. Adobe says this will give creators more choice and flexibility in the AI models they can use to create their vision.

Firefly AI Assistant

Adobe’s Firefly AI Assistant also lets creators describe a video sequence or image they want and it will create it across workflows with Adobe Photoshop, Firefly, Premiere, Express, Lightroom, Illustrator and other apps, all from a single conversational chat-based interface.

For creators, this shift to agentic creation is designed to make it easier to get projects started and progress them faster because there’s no longer the need to navigate multiple apps or undergo tedious manual editing steps. Adobe says it enables creative professionals to unlock more complex, multi-step workflows, speeding things up while keeping the control and precision necessary to produce high-quality finished work.

The assistant lets creators stay in control by asking contextual questions, surfacing decisions and presenting suggestions. The creator can step in at any point to guide, refine or adjust outputs. The assistant also includes a growing library of prompt templates designed to let the assistant carry out complex, multi-step tasks with a single prompt.

Custom Prompt Templates

Creators can customize Adobe’s templates or they can create their own. The assistant will learn the creator’s preferences over time, which include the tools they like to use as well as the workflows and aesthetic choices. Adobe says the results are more consistent and precise.

The assistant can also understand the content being created, including images, video, designs and brand assets, taking more relevant and context-aware actions. Creators can ask the assistant to organize and share work in Frame, where other team members or stakeholders can review and give their feedback. The assistant will then interpret the feedback and automatically apply the changes using the best tools available, shortening the loop from the review process to finished content that’s ready to go.

Adobe says Firefly AI Assistant builds on a broader investment in assistive, conversational AI, which already powers AI Assistants embedded in Photoshop, Express and Acrobat. Adobe is also adding this new way of creating using Adobe apps to leading third-party AI platforms, so creators can access Adobe resources using whichever tools they prefer.

New Video Features

The multi-track Firefly Video Editor also has new capabilities, including upgrades to audio using Enhance Speech, an award-winning feature of Premiere and Adobe Podcast that automatically cleans up dialogue. This feature is now available in Firefly Video Editor, along with additional audio enhancements. Creators can reduce noise, reverb and balance speech, music and ambience with a few clicks.

Creators can also fine-tune exposure, contrast, saturation, temperature and other key visual elements with Firefly Video Editor. Sliders control the intensity of each adjustment, while a single click can now make it easier to get going. With

Adobe Stock integration, creators can also access more than 800 million licensed assets, including video, images, audio and sound effects, all from within the Firefly Video Editor workflow.

Adobe is also bringing two powerful image-editing tools into play. Precision Flow helps creators explore and refine images by generating a wide range of results from a single prompt. A slider control lets creators browse variations and select the version that matches their vision best without the need to start the project from scratch.

AI Markup gives creators control over where and how edits are applied to a project. Using a brush, rectangle tool or reference images, a user can draw directly on an image to place objects, sketch new elements or even refine lighting.

Pricing and Availability:

Adobe’s Firefly AI Assistant will be available as a public beta over the comin weeks. Creators can sign up to be notified when the public beta goes live.