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See beyond the IP and secure URLs with Google Cloud NGFW
Uttam Ramesh, Susan Wu · 2026-04-08 · via Security & Identity

In a cloud-first world, traditional IP-based defenses are no longer enough to protect your perimeter. As services migrate to shared infrastructure and content delivery networks, relying on static IP addresses and FQDNs can create security gaps.

Because single IP addresses can host multiple services, and IPs addresses can change frequently, we are introducing domain filtering with a wildcard capability in Cloud Next Generation Firewall (NGFW) Enterprise. This new capability provides increased security and granular policy controls.

Why domain and SNI filtering matters

The Cloud NGFW URL filtering service performs deep inspections of HTTP payloads to secure workloads against threats from both public and internal networks. This service elevates security controls to the application layer and helps restrict access to malicious domains. 

Key use cases include: 

  • Granular egress control: This capability enables the precise allowing and blocking of connections based on domain names and SNI information found in egress HTTP(S) messages. By inspecting Layer 7 (L7) headers, it offers significantly finer control than traditional filtering based solely on IP addresses and FQDNs, which can be inefficient when a single IP hosts multiple services.

  • Control access without decrypting: For organizations that prefer not to perform full TLS decryption on their traffic, Cloud NGFW can still enforce security policies by controlling traffic based on SNI headers provided during the TLS handshake. This allows for effective domain-level filtering while maintaining end-to-end encryption for privacy or compliance reasons.

  • Reduced operational overhead: Implementing domain-based filtering helps reduce the constant maintenance typically required to track frequently changing IP addresses and DNS records. By focusing on stable domain identities rather than dynamic network attributes, security teams can minimize the manual effort involved in updating firewall rulebases.

  • Flexible matching: The service utilizes matcher strings within URL lists, supporting limited wildcard domains to define criteria for both domains and subdomains. For example, using a wildcard like *.example.com allows a single filter to cover all associated subdomains, providing a more scalable solution than defining thousands of individual FQDN entries.

  • Improved security: URL filtering significantly enhances the security posture by protecting against sophisticated flaws like SNI header spoofing. By evaluating L7 headers before allowing access to an application, Cloud NGFW ensures that attackers cannot bypass security controls by simply spoofing lower-layer identifiers. 

How Cloud NGFW URL filtering works

The URL filtering service functions by inspecting traffic at L7 using a distributed architecture.

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Cloud NGFW URL filtering service

You can get started with URL filtering in three simple steps.

  1. Deploy Cloud NGFW endpoints

    1. The first step is to create and deploy a Cloud NGFW endpoint in a zone. The NGFW endpoint is an organization level resource. Please ensure you have the right permission before deploying the endpoint.

    2. Once the endpoint is deployed you can associate it to one or more VPCs of your choice.

  2. Create security profiles and security profile groups: 

    1. The URL filtering security profile holds the URL filters with matcher strings and an action (allow or deny).

    2. The security profile group acts as a container for these security profiles, which is then referenced by a firewall policy rule. Create URL filtering security profiles with desired URLs, wildcard FQDNs and add them to a security profile group.

    3. Once the security profile group is created, you will need to reference the security profile group in firewall policies.

  3. Policy enforcement: 

    1. You enable the service by configuring a hierarchical or global network firewall policy rule using the apply_security_profile_group action, specifying the name of your security profile group.

For more information about configuring a firewall policy rule, see the following:

Getting started

Get started with Cloud NGFW URL filtering by visiting our documentation and codelab.

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