Two reports on India’s advertising industry highlight quick commerce’s rise as an important media choice. WPP Media’s This Year Next Year (TYNY) advertising forecast projects that advertising revenue will reach ₹2,01,891 crore in 2026, at a growth rate of 9.7 per cent.

There will be an incremental addition of ₹17,844 crore over 2025, says the report, which underscores India’s position as a top 10 global advertising market, with the sector representing 0.5 per cent of India’s GDP.

Channel-wise, commerce-led advertising emerges as the fastest-growing segment, at 24.2 per cent, driven by the convergence of retail media, quick commerce and social commerce, says the report. Other digital channels comprising non-search, non-commerce will grow at 11.1 per cent, while location-based media such as OOH and cinema will expand at 8.9 per cent.

Meanwhile, Madison World’s Pitch Madison Advertising Report (PMAR) 2026, says India’s advertising market grew 12 per cent year-on-year to reach ₹1,55,105 crore in 2025, under an expanded ADEX definition that incorporates quick commerce and MSME digital spends. The report says digital accounts for 60 per cent of India’s ad market, with traditional media at 40 per cent. It found that q-comm advertising on platforms like Blinkit, Zepto and Swiggy Instamart scaled up from ₹1,325 crore to ₹4,000 crore, a 202 per cent jump. PMAR 2026 projects q-comm ADEX at ₹6,000 crore in 2026, implying 50 per cent growth to cement its status as a core performance engine.

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Published on February 23, 2026