Bayer has said that its FarmRise app has reached 5 million users.

Bayer announced the continued expansion of its phygital ecosystem for Indian farmers, led by FarmRise, its farmer-focused digital platform, and supported by a growing portfolio of direct-to-farmer (D2F) digital initiatives spanning advisory, insurance, credit, market access and sustainable farming practices.

A media statement said FarmRise has emerged as one of India’s most impactful agri-tech platforms, reaching over 5 million registered farmers nationwide. Over the past 18 months, FarmRise has recorded strong growth across installs, monthly active users and feature adoption.

Built around real farmer needs, the mobile app brings together agronomy advice, local weather updates, mandi prices, government schemes and crop-specific content in one simple interface. The platform supports nine Indian languages, and is designed for ease of use.

FarmRise’s anti-counterfeit scanning capability allows farmers to verify product authenticity directly through the app. To date, the feature has seen more than 10 million scans, it said.

Launched in 2025, FarmRise’s in-house developed AI-powered chatbot provides instant responses to crop and farm-related queries in simple language. So far, the chatbot has handled 25,000 farmer queries, it said.

Mentioning that FarmRise is part of a wider D2F ecosystem built to address diverse farmer needs across the value chain, the statement said this includes FarmRise One, a digital marketplace platform integrated with on-ground operations supporting over 500 farmer producer organisations (FPOs) and over 2 lakh farmers.

Alvigo insurance

Bayer’s Alivio digital platform uses high resolution satellite data to provide farmers with plot-based data and insights and plot-level risk protection for smallholder farmers facing weather uncertainties. Unlike traditional insurance, Alivio triggers instant benefits when agronomic thresholds are breached, allowing farmers to redeem them immediately at nearby Bayer retailers for seeds and crop protection inputs. Currently, the offering is available in selected crops like onion, corn and will be expanding to other crops this year, it said.

Quoting Simon Wiebusch, Country Divisional Head, Crop Science Division of Bayer for India, Bangladesh and Sri Lanka, the statement said: “FarmRise is not just an app, it is becoming a strong digital foundation for how we engage with farmers at scale. Technology for us is not about replacing relationships; it is about amplifying trust by combining our field expertise with digital and AI-driven solutions.”

Published on May 13, 2026