Amazon Prime Video will be integrating MX Player, combining its free and paid streaming offerings. The integration, to be rolled out over the next few months, will merge Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions, all in one place.
“With the unification of the two streaming services, Prime members will enjoy a wide selection of originals and exclusives across devices with the choice to watch with ads or go ad-free. For customers seeking free, high quality video entertainment, the unified service will offer a wider selection of AVOD content, in addition to offering seamless experiences to subscribe to Prime,” it said.
In 2024, Amazon acquired certain MX Player assets and merged them with Amazon miniTV to create Amazon MX Player. “In the next few months, this integration will bring together India’s largest free-and-paid streaming service under one brand,” it added.
Gaurav Gandhi, Vice President, Asia-Pacific and ANZ, Prime Video, says, “With the integration of Amazon MX Player’s expansive original slate and audience scale, our collective offering is bigger and stronger than ever — making Prime Video the one-stop destination for quality entertainment, for every customer in the country.”
“Amazon MX Player has built remarkable engagement through a diverse library, and bringing it together with Prime Video’s iconic stories means we can keep serving our customers with the largest selection of exclusive and original content from India and around the world,” he adds.
Girish Prabhu, Vice President & Head, Amazon Ads India, says, “The unification of Amazon MX Player with Prime Video is a gamechanger for advertisers in India. We’ve created a single streaming destination that reaches audiences across the entire spectrum — from free ad-supported viewers to Prime members — enabling true full-funnel advertising on an unprecedented scale.”
Under this transition, the Amazon MX Player app on Android will continue to serve its native local player and streaming AVOD users for free, with a rebranded identity and a dedicated Prime Video experience, with an option for customers to subscribe to Prime and unlock a wider selection.
At the same time, the Amazon MX Player app on iOS, Living Room and web apps will redirect all customers to Prime Video.
Published on May 7, 2026