For many brokers, bigger is better. But Leigh Morris, founder of SFP Financial, has deliberately chosen a different path.
Speaking with Joseph Daoud, Morris explains why he has no interest in building a $100 million business or chasing a major exit, instead choosing to build a profitable “lifestyle business” that gives him time for family, travel, fitness, and other interests.
Morris also opens up about building his personal brand through social media, from his first videos to going viral and eventually turning millions of views into a steady stream of client meetings. The conversation also covers dealing with online criticism, changing investor and first home buyer sentiment, the impact of the budget, and why brokers need to adapt as the market shifts.
Listen to the latest episode of The Broker Show to hear why Morris believes success isn’t necessarily about building the biggest business, but building one that gives you the life you actually want.
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