Amazon Prime Day is finally here, and you can already find markdowns on top-rated TVs from brands like Samsung, Hisense, Sony, and more that you might want to jump on before the sale. Everything from premium OLED models to ultra-budget-friendly second screens is available with savings up to $2,000. You can even find discounts on cutting-edge tech like the new TCL Micro RGB X11L.
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To help you find the best TV for your budget, I put together a list of the very best discounts I could find on TVs that other ZDNET editors and I have actually tested. Each TV featured here has been put through a battery of tests that fact-check brands on color accuracy, sound quality, and software support. You can keep reading below to find out more about my favorite Prime Day TV deals.
One of our favorite TCL TVs, the QM8K offers a 120Hz refresh rate that can be boosted to 144Hz for console gaming, live sports, and fast-paced movies or shows. The matte display helps cut glare for better visibility while the speakers are designed by Bang & Olufsen for rich, clean audio to go along with the high-quality picture.
Review: TCL QM8K
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The Samsung S90F might be last year's flagship OLED, but it still offers plenty of reasons to pick one up (and not just the discount). You'll get a 144Hz refresh rate for ultra-smooth motion while watching live sports and fast-paced movies as well as console gaming. It also features a Pantone Validated OLED panel for enhanced color accuracy and contrast.
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The Hisense Canvas is a competitor to Samsung's The Frame, which our reviewer thought offered a comparable experience for a much better price. It features a gallery-inspired design, matte display, and dedicated art mode for creating a personalized slideshow of your favorite artists or your own work. You'll also get a 144Hz refresh rate, support for Dolby Vision HDR, and an ambient light sensor that automatically adjusts screen brightness for the best viewing in almost any room.
Review: Hisense Canvas S7
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The all-new TCL X11L uses Micro RGB display technology for color accuracy, contrast, and detailing that, in our testing, we found rivals high-end OLED models from rivals like Samsung and Sony. It also features speakers designed by Bang & Olufsen for clean, balanced audio to match. With up to 20,000 dimming zones and a peak brightness of 10,000 nits, the X11L is capable of producing bold, bright colors and pixel-perfect details in almost any lighting.
Review: TCL X11L
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Sony's flagship OLED offers support for both Dolby Vision HDR and Dolby Atmos virtual surround sound to enhance already top-notch visuals and audio. And with Sony's Acoustic Suface Audio+ technology, tiny actuators turn the entire screen into a speaker for object-tracking sound and near-perfect audio and video syncing. You'll also get exclusive VRR support for the PS5 to prevent screen tearing and stuttering while console gaming.
Review: Sony Bravia 8 II
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A solid QLED option from Toshiba that features a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and a built-in light sensor that automatically adjusts brightness and color balance to suit almost any space. It uses the Fire TV platform to give you access to thousands of movies and shows as well as support for Alexa voice controls and Alexa Skills to turn your home theater into the ultimate entertainment hub.
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Samsung's flagship OLED TV got a refresh with Nvidia G-Sync and AMD FreeSync Premium Pro VRR support for console and PC gaming, a 165Hz refresh rate, and an all-new processor for faster 4K upscaling and better multitasking.
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Amazon Prime Day runs from Tuesday, June 23 to Friday, June 26, 2026.
Absolutely! Almost every TV brand, from LG to TCL, offers some sort of discount on its lineup of flagship, mid-range, and budget models. This means you can save hundreds, or even thousands, on an upgrade for your living room and home theater, or on a modest second screen for your bedroom.
Not all deals are created equal. I chose only the steepest discounts from the best-known TV brands to showcase in this list to help readers find the best deals on the right TV for their space. I've also focused on TVs that I and other ZDNET experts have been able to do hands-on testing with.
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