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Amazon SES 现在提供收件箱送达率指标和黑名单监控功能
Amazon Web Services · 2026-05-30 · via Recent Announcements

发布于: 2026年5月29日

今天,Amazon Simple Email Service(SES)推出了一组新的可交付性功能,旨在帮助客户获取有关其出站发送可交付性表现和信誉的更多信息。客户现在可以根据行业数据样本,查看被放入收件人垃圾邮件文件夹的邮件百分比,以及他们的域名和 IP 何时被列入公共电子邮件发件人黑名单。这使客户可以更轻松地优化其发送内容,从而最大限度地提高客户参与度。 

以前,客户可以使用 SES 的虚拟可交付性管理器,直观查看电子邮件可交付性指标的完整端到端过程。这包括交付率、各种类型的退信率,以及投诉率、打开率和点击率。客户无法获知有多少电子邮件被放入垃圾邮件文件夹,因此很难预估收件人实际看到了多少电子邮件。现在,根据行业代表性数据样本,客户可以按发送域名和营销活动查看收件箱送达率。客户还可以在将电子邮件发送给任何目标收件人之前,主动测试候选邮件内容,从而预估在主流邮箱提供商处的收件箱送达率。最后,客户可以获得对行业黑名单活动的外围感知和被动监控,这有助于确定信誉变化何时可能影响其向邮箱提供商发送电子邮件的能力。

SES 在提供 SES 的所有 AWS 商业区域均支持收件箱送达率和黑名单监控功能。 

有关更多信息,请参阅有关虚拟可交付性管理器全球可交付性的文档。