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Region
United States
Survey time period
as of December 2025
Special properties
* forecast
Supplementary notes
Citation formats
Published by Apr 14, 2026
In 2026, connected TV (CTV) advertising spending in the United States was expected to grow by **** percent, to reach an expenditure of ***** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
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Statistics on " TV advertising in the United States "
The most important statistics
- TV advertising spending in the U.S. 2011-2028
- TV advertising spending change in the U.S. 2019-2026
- TV advertising spending in the U.S. 2023-2027, by type
- Upfront TV ad spend in the U.S. 2021-2025
- National primetime TV upfront ad sales in the U.S. 2022-2025
- Top channels marketers planning to increase spend on in North America 2024
The most important statistics
- CTV ad spend in the U.S. 2019-2029
- Connected TV ad spend growth in the U.S. 2026-2029
- CTV retail media ad spend in the U.S. 2021-2025
- Connected TV programmatic advertising household reach in the U.S. 2022-2023
- Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Top obstacles preventing CTV ad spending in the U.S. 2023
- Marketers reporting increase in sales since using CTV in North America 2023
The most important statistics
- Users of video-on-demand in the U.S. 2017-2027, by type
- Ad revenue of the FAST market in the U.S. 2019-2025
- Digital video ad views in the U.S. 2023, by platform
- Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
- Ad revenue growth of ad-supported video streaming services in the U.S. 2023-2027
The most important statistics
The most important statistics
- Top methods used to buy product/service after seeing TV ad U.S. 2025
- Digital video ad views in the U.S. 2020-2025, by device
- CTV ad fraud in the U.S. Q3 2023
- Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
- Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2024
- Top ad preferences of video streaming users in the U.S. 2024
- Video ad types with the most influence on buying decision process in the U.S. 2023
- Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Other statistics that may interest you TV advertising in the United States
Overview
6
- Premium Statistic TV advertising spending in the U.S. 2011-2028
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic TV advertising spending in the U.S. 2023-2027, by type
- Premium Statistic Upfront TV ad spend in the U.S. 2021-2025
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2022-2025
- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
Online and connected TV
7
- Premium Statistic CTV ad spend in the U.S. 2019-2029
- Premium Statistic Connected TV ad spend growth in the U.S. 2026-2029
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
- Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
Free ad-supported streaming TV (FAST)
5
- Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Ad revenue of the FAST market in the U.S. 2019-2025
- Premium Statistic Digital video ad views in the U.S. 2023, by platform
- Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
- Premium Statistic Ad revenue growth of ad-supported video streaming services in the U.S. 2023-2027
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
- Premium Statistic Estimated weekly TV ad spend of U.S. companies May 2025
- Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
Consumer attitudes
8
- Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2025
- Premium Statistic Digital video ad views in the U.S. 2020-2025, by device
- Premium Statistic CTV ad fraud in the U.S. Q3 2023
- Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
- Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2024
- Premium Statistic Top ad preferences of video streaming users in the U.S. 2024
- Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Further Content: You might find this interesting as well
Access all statistics starting from $1,788 USD yearly *
* For commercial use only
Basic Account
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$0 USD
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- Free Statistics
Based on your interests
Starter Account
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$149 USD
per month, billed annually 1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually 1
- Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
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