On 23rd April 2026, Business of Apps London (formerly App Promotion Summit) returns, bringing together over 1,000 senior leaders across marketing, product, CRM and revenue to shape the next phase of the global app economy.
More people. More access. More depth
With 1,000+ attendees, the introduction of The Retreat, focused Vertical Forums, and a dedicated Meetings Programme, Business of Apps London 2026 sets a new benchmark for strategic connections and insight.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Call for speakers
Want to share your expertise with our audience? We are looking for speakers to join a stellar line up to share transformative ideas and actionable insights.
Partnership opportunities
Do you want to connect with decision makers from the world’s leading apps in an environment that leads to authentic relationships? Get in touch to reserve your spot in our exhibition area or contribute to the agenda.
Register now. See you in London.
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