Next week, around 2,000 mobile marketers, founders, product leaders, and growth practitioners will descend on Las Vegas for the 2026 edition of MAU Vegas, one of the premier gatherings in the mobile app industry. The event runs from May 19th to 21st, with three days of talks, deep dives, and networking covering everything from user acquisition and creative strategy to AI, measurement, and monetization.
The agenda includes Kickoff Summits on growth strategy, scaling, and gaming, a Main Stage program of keynotes and conversations, an Executive Forum for VPs, Heads, and C-suite, plus the expo floor, MAU Clubhouse, and 1:1 meeting zones.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Attendees span the full ecosystem — from indie creators to Fortune 500 teams — with companies like Apple, Google, Meta, TikTok, Spotify, Roblox, Supercell, Zynga, and hundreds more represented on the floor. You can browse the full agenda and see who’s attending.
Business of Apps is a proud media partner of MAU Vegas 2026. If you’re heading to Vegas — or still on the fence — you can register here: Register for MAU Vegas 2026.
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