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The daily show will debut on Netflix on June 1, and will simulcast on iHeartMedia, which entered into a partnership with the streamer last year. The radio broadcast will still have commercial breaks, but Netflix viewers will see “exclusive bonus segments, behind‑the‑scenes moments, extended discussions and original content,” the two companies said.
The premiere of the show comes as Netflix has pushed into podcasts, which is now a big category on YouTube. The streaming giant is aiming to cultivate viewership outside of prime time, with mornings a key area of strategic focus.
Charlamagne Tha God said in a statement, “The media landscape will always evolve, but one thing consistently cuts through: live programming. That’s a big reason The Breakfast Club has sustained its reign for so long. We’re building something powerful—real‑time conversation, real community, on a global scale.”
The three-hour morning show originates from WWPR-FM in New York, and will continue to be syndicated by Premiere Networks to more than 100 broadcast stations. It also is available on the iHeartRadio app.
The Breakfast Club launched in 2010 and has featured guests including Barack Obama, Kamala Harris and Joe Biden, as well as pop culture figures such as Jay-Z, Cardi B, Kendrick Lamar and Alicia Keys. The Wall Street Journal first reported on the Netflix deal.
The move is part of a push to increase viewing outside of prime time, and also respond to the growth of YouTube, which has seen big gains from podcast viewing on connected-TV.
Dade Hayes contributed to this report.
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