EXCLUSIVE: Sky Sports has acquired the UK rights to All In: IndyCar, the Fox Sports docu-series from Tom Brady’s Shadow Lion.

Sky is wasting no time in adding the series to its offer, running the first three episodes launching tomorrow (May 22) ahead the Carb Day practice on May 23, which precedes the 110th Indy 500 race.

Fox Sports and Shadow Lion teamed up to make All In: IndyCar, which is about the 2026 IndyCar season, and launched in on the Fox YouTube channel and across FOx Sports and IndyCar social media channels on March 19. The series has also been airing on the linear Fox Sports channel.

The production marked the second series in the All In franchise, coming after All In: The Boston Celtics in 2024, which was a branded content play.

All In: IndyCar is exec produced by Fox Sports Eric Shanks and Brad Zager, alongside IndyCar’s Alex Damron and Mackenzie Williams, and Shadow Lion’s Gilad Haas, Jeff Fine and Philip Byron. Mattew Maxson (The Kingdom) and Ryan Lohuis (Game 7) are the directors.

NFL great Brady formed Shadow Lion in 2017 with his manager Ben Rawitz, Fine and Haas, initially as creative agency for social media projects. The production house hired former SpringHill Company exec Bryon to lead an expansion into film, scripted TV, docs, unscripted and live programming.

Recent credits include Fox Sports’ Untitled Michigan Football Docuseries, Sundae Conversation with Caleb Pressley and Pound for Pound with Kamaru Usman and Henry Cejudo.