Jol’s pitch centers on what he called the “applied intelligence layer” — practical AI systems tested in the field, and models trained on 70 years of ADNOC data. AIQ is “model-agnostic,” according to Jol, meaning it can adapt its products to an oil producer that is using any of the main AI platforms.

AIQ’s applications include systems embedded in closed-circuit cameras to check that workers are safely outfitted, automation to shut down equipment to prevent accidents, and subsurface modeling to decide which wells to turn off and which to pump — a tool that Jol likened to the logistical routing Uber is known for, but for energy production.

The firm’s push into international markets comes at a crucial moment for the energy industry, which has been impeded by the closure of the Strait of Hormuz. The UAE’s exit from OPEC earlier this year, along with factors such as the US efforts to rebuild reserves, is helping to create an environment in which producers are pushing to maximize their output.

AIQ’s international push will take it into markets where Abu Dhabi already has a firm presence. Jol said US oil and gas sits at the top of his priorities, along with the North Sea, Canadian tar sands, and the “global south” where the UAE enjoys strong government-to-government relationships.