Last week came the news that gen Z are big fans of going to the cinema. Now here’s a gen Z romcom from Working Title, the company behind Bridget Jones’s Diary and Notting Hill. Directed by Alicia MacDonald from a script by Rachel Hirons, Finding Emily shares DNA with Richard Curtis’s comedies – the same warm heart and charm, plus levels of cheesiness that some may find cringe. In the end I found it impossible to hate, though one or two performances felt a bit lacking in comic flair.

It’s set in Manchester, where indie singer-songwriter Owen (Spike Fearn) meets undergraduate Emily (Sadie Soverall) at the student union. They click, but when Emily taps her number into his phone, she misses out a digit. Is it a drunken error, or has she wrong-numbered him? Owen is convinced it’s a mistake and sticks up posters around campus to find her. After a tipoff, he waits outside a lecture hall for psychology student Emily (Angourie Rice). She’s American, and not his Emily, but she offers to help, suggesting Owen emails every Emily enrolled at the university – all 318 of them. Owen accidentally sends the email to all rather than BCCing, creating an email group of Emilies who are divided in their reactions. Is he some kind of creepy virgin “incel”? Or a diehard romantic? Owen becomes a meme: “email guy”.

Some of the funniest scenes are the reactions on social media after Owen appears on a college YouTube channel with a guitar playing a song he wrote for Emily. “It’s like Ed Sheeran on Crimewatch,” someone writes. Another coins the hashtag #ratboysummer. This is a very gentle, light-touch send-up of campus culture wars and social media pile-ons.

In fact, psychology student Emily has an ulterior motive for helping Owen: she wants to use him as a case study for her thesis that being in love is temporary insanity. “He is just data,” she says, protesting too much. But, like in Curtis’s films, the supporting characters are the most fun. Prasanna Puwanarajah is very funny as Emily’s professor, a celebrity psychologist with a rampant ego. Distractingly, Owen is the spitting image of the young Liam Gallagher and at certain angles, Rice’s Emily is a dead ringer for Taylor Swift. In a couple of scenes of them together, the effect is plain weird.