The first ever skin preservation collection from No7, the brand new Prime Forever range is as close as our skin can get to freezing time.

Following comprehensive research into skin ageing and preservation, No7’s Prime Forever range features an SPF50 five star UVA-rated primer to protect and preserve skin’s visible prime. It also contains a new proprietary Antioxidant Peptide blend, which includes No7’s strongest ever, patent-pending, broad spectrum antioxidant blend, to combat damaging free radicals and reduce oxidative stress. The blend also features No7’s proprietary world-first super peptide blend to target invisible damage beneath the surface of the skin and rice peptides to help provide protection against age-accelerating enzymes in the skin.

Skin preservation is an emerging skincare category. It refers to proactive futureproofing of the skin by protecting against extrinsic damage and helping prevent new and existing damage appearing on the skin’s surface. The rising popularity of ‘skin preservation’ signifies an evolution in consumer mindset, moving beyond solely addressing existing skin ageing concerns to embracing proactive, long-term skin care.

To understand, in never-before-seen detail, what is driving early damage and ageing inside the skin, No7 has used state-of-the-art ‘Xenium’ machinery using spatial transcriptomics. This work provides new insights into how recognised underlying causes of premature ageing, such as oxidative stress, direct UV damage and skin degrading enzymes, impact the skin.

The patent pending antioxidant blend in No7 Prime Forever provides broad-spectrum protection against a wide array of free radicals and oxidative stress, which can be triggered by sun, pollution, stress or lack of sleep. No7 scientists ran 500 experiments at the University of Liverpool to identify its most powerful combination of antioxidants, using high throughput robotics.

The complex includes Vitamin C, Vitamin E and Lipochroman. It also contains camellia leaf, sourced from Korea where it is known as the “Rose of Winter” as it flowers in extreme, snowy conditions, making it naturally rich in protective antioxidants, and myrtle leaf, a potent antioxidant used in traditional Persian formulas. In vivo tests demonstrated that the proprietary blend boosts the skin’s antioxidant capacity within 30 minutes and longer-term, over 28 days. The Prime Forever Serum is proven to reduce oxidative stress by seven times, therefore dramatically reducing skin ageing activity.

Protection from the damaging effects of UV exposure is fundamental to the preservation and maintenance of skin’s condition and appearance. No7 Prime Forever SPF50 Primer provides five star UVA-rated daily protection to help prevent visible facial ageing and protect skin to help preserve its visible prime.

No7 scientists partnered with a photobiologist to model the long-term benefits of UVB and UVA protection. The modelling showed that daily use of the five star UVA rated primer from the age of 30 until 80 could reduce UV exposure from 50 years to six years. As long-term sun exposure is the number one cause of premature skin ageing (accounting for up to 80% of this), this daily protection can dramatically reduce the rate at which skin ages.

Let’s take a look at the products that make up the range…