Get deep revenue optimization insights from our personalization experts.

Our experience working with over 400 brands over the past decade, as well as being recognized as market leaders by Gartner, Forrester, and Frost & Sullivan for half a decade, has allowed us to extend our personalization expertise to many of today’s marketers.

Dynamic Yield, a Mastercard company, would like to offer you a limited-time opportunity to apply for a deep personalization audit led by our Strategic Services team. As a key partner of mastercard, we’d like to offer this unique opportunity, valued at $100,000, at no cost to you. ^[1]

Dynamic Yield’s strength lies in both it’s superior platform technology empowering marketers to strategize, build, test, and deploy personalized digital experiences and it’s market-leading advisory and support team with decades of experience driving personalization strategy across industries. Our team of personalization leaders has over a century’s worth of experience collectively, regularly providing hands-on guidance and sharing best practices to help companies achieve and surpass their unique business goals.

Deliverables: In this audit, we will use our proven methodology to evaluate your personalization maturity across several key dimensions and provide actionable recommendations for advancing your personalization strategy. We will also identify the highest impact personalization use cases for you to drive performance and delight your customers. The following detail will be summarized in a pdf report and ppt presentation, shared with you, and include the following:

• Analytics Audit: review of any provided website analytics / traffic data to identify data-driven opportunities for improved click-through-rate, conversion, and sales across your website
• Technical Audit: assessment of the technologies your team employs to empower consumer personalization and review of additional capabilities to evaluate
• Organization Audit: assessment of the people resources and organization you have in place to drive personalization strategy, with recommendations for how to continue developing a best-in-class personalization capability
• Personalization scorecard evaluating the consumer experience across ~25-dimensions and an overall Personalization Maturity score
• Custom-built demo of Dynamic Yield as-if implemented on your brands website

Client Requirements: In order for this Deep Personalization Audit to be impactful, we request the following participation and information from you and your team:

• Business Overview meeting (30-45 min): Kickoff meeting to review current personalization / website strategy and key initiatives. Recommended Attendees: executives and team members that own the website and other digital experiences today. This kickoff will inform the approach our Strategic Services team takes in their overall assessment
• 2-3 hours of customer interviews: topics will include a Marketing Program Review (~60 min), a Technology Review (~60 min), and a Digital Strategy Review (~60 min) so that our team can fully understand your team structure, objectives, KPIs, and current capabilities in order to provide the most actionable recommendations for furthering your personalization strategy.
• Digital KPIs: Access to your Website, APP analytics data for deep dive analysis and recommendations. 

Complete the form to opt-in for this assessment, and your Mastercard representative will be in touch to coordinate the project and review findings and recommendations with you and your team.

¹ Mastercard agrees to waive all payment, and instead the cost of these services will be funded by Mastercard’s Merchant Incentive Fund.

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