Encouraging users to browse category pages using highlighted recommendations
Who:
A Berlin-based retailer of high-quality shoes
Strategy:
In an effort to ease the navigation experience, the retailer highlights selected, personalized recommendations along the right rail of their category pages, which are sticky and scroll along with the user.
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Hypothesis:
Recommendations are a powerful eCommerce strategy for helping users find what they are looking for, upselling users, and increasing average order sizes. However, with numerous products in view on a page, sometimes spotting recommendations can be difficult. With a sticky recommendation widget, highly personalized products scroll with the user, improving the navigation and discovery experience while driving users closer to purchase.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
